A story on Digg today got my attention. It was a discussion on how our insults have decayed from a clever retort to todays “pwnt!”

As I sat thru and read them I got quite a good laugh, and suddenly found that a little wit sure goes a long way.

Little insults like:
“Some cause happiness wherever they go; others, whenever they go.” - Oscar Wilde

“There’s nothing wrong with you that reincarnation won’t cure.” - Jack E. Leonard

“In order to avoid being called a flirt, she always yielded easily.” - Charles, Count Talleyrand

“They never open their mouths without subtracting from the sum of human knowledge.” - Thomas Brackett Reed

When writing your business letters, when writing your sales letters, when just writing at all, remember to add a little wit and humor. It lightens everyone’s day and will keep people reading thru the predictable boringness of modern communication.

Remember the immortal words of Robert Redford:
“He has the attention span of a lightning bolt.”

I just don’t think it’s about providing value anymore, but rather it’s about providing entertainment.

Is your business entertaining enough?